21 Haziran 2012 Perşembe

New Fall Season Mid-Term Report: NBC

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I'm going to do a mid-term report card on each of the major networks, and perhaps one for cable.  This will be a quick look at the state of each network in regards to new and returning dramas, comedies and reality television programs.  What's working; what isn't; what the prognosis is before each network launches their mid-season replacements later this year.

Grades will be determined based on a mixture of artistic merit and how the show is doing in the ratings.  It is after all show business, and both are equally important.  I'll have some personal assertions embedded as all grades are at least in part subjective, but equal weight will be given to an interpretation of the ratings for each program.  All new shows will be dealt with individually, while I will group the returning shows together by genre.

Next up, NBC.....

Poor NBC.  They are mired in last place, and nothing seems to be working for them this year.  While each network (except FOX) has cancelled something, these poor schlubs have had to cancel two different shows:  The Playboy Club and Free Agents.  And they've only launched five shows so far.

Desperate for any kind of hit, I question the logic of holding back both of your most promising new dramas, Awake and Smash, until mid-season.  It's not that all their fall shows have been horrible, quite the contrary actually, it's just there is nothing that is grabbing anyone (other than a rabid few) at anytime.

Things are so bad that at this point I wouldn't be surprised if Chuck was once more asked to produce additional shows, even though we have been told again these are Chuck's final 13 episodes.

Just how bad is it?


New Dramas     Grade:  C-**
The Playboy Club was an awful and misguided show.  Promising to be a show about the empowerment of women, it decided to drive home that point by having the demonstrative female lead kill a man with her high heel and then take comfort and solace in the arms of a man.  I had to turn it off before the end of the first episode.  America agreed, and the show was cancelled after the third airing, making it the first new show to go this fall.  GRADE:  F  (Artistically:  F; Ratings Effort:  F)

Prime Suspect is a sturdy cop show, with an intriguing leading actress in Maria Bello and a developing sense of humor.  I was skeptical after watching the pilot when producer Peter Berg said that they would be dropping the heavy handed gender struggles.  I was certain it was a mistake.  This was the only thing that was making the show pop out of all the crime and cop shows elsewhere on the dial, and I didn't think that the show needed anything else to make it look like The Closer.  Boy, was I wrong.  Bello's Jane is still an outsider, but the workplace isn't nearly as hostile, and the guys respect her.  The show is stronger for it.  Bello's Jane is such a strong and confidant woman that it would be odd for anyone to not admire her.  In want of an outward conflict, the show has developed a sly sense of humor, which is fairly appropriate given the dark matters the officers usually face.  A recent episode featured three of the characters attempting to copy an crosstown run to blow a suspect's alibi.  Jane went first and gave up in less than a block; the first guy to try it didn't do much better.  It was fun, funny and totally in character.  This show is really very good, but no one is watching it.  The show probably would have been cancelled by now, but NBC can't cancel everything, and there is something to be said for quality.  It has to move off of Thursdays, though.  It is a black hole for ratings, finishing last for the night in its timeslot and 10th overall in total viewer for Thursdays, being beaten by the just cancelled Charlie's Angels.  It is however NBC's second highest rated show of the evening.  Demographically, it ties Angels for 12th place for the night (only beating The CW's The Secret Circle).  GRADE: B-  (Artistically: A; Ratings Effort:  D+)

Grimm has yet to premiere.  It launches Oct. 28, after being pushed back a week.  Does NBC smell a stinker here?  The "promos" certainly indicate that it may be really awful.  And I strongly question the logic of putting this show opposite of the only other supernatural genre shows (Supernatural and Fringe).  Won't people already desperate to choose between the two established shows abandon the newbie?  Genre fans aren't known for abandoning their stories, even though Fringe is slightly down from last year, and Supernatural is considerably down.  We shall see.  GRADE:  INCOMPLETE**

New Comedies     Grade:  C
Up All Night is a delightful show that suffers from split personality disorder.  The home-bound, new-parenting show is funny and good in and of itself.  The accompanying workplace comedy needs a bit of work but is developing nicely.  The show's two halves are fine, but together there is something lacking.  I care about all the characters, and want to see more of them, but they haven't found the right balance yet.  I get that Maya Rudolph's Ava is just a grown up baby, but they need to play into that a bit more, and resuscitate her jealous disdain of the infant Amy.  Those are some of Rudolph's best beats.  The ratings have not been unkind to the show.  It is NBC's second highest rated comedy, following only The Office, and it outperforms all the other NBC Thursday comedies by at least 1 million viewers.  By NBC standards it's a hit.  The only question is does it languor on Wednesdays by itself (trying to establish a comedy beachhead against ABC really strong comedy shows) or does it go to Thursdays to help prop up the still fading (and in The Office's case aging) night?   GRADE:  B+  (Artistically: A-; Ratings Effort:  B)

Free Agents was cancelled after the third episode aired.  It couldn't keep the growing audience for Up All Night, and had to be let go.  I understand that.  It's sort of unfortunate as the show was really beginning to find its footing.  There should be a place on network television for a romantic comedy, starring mature adults.  The show was discovering its voice and Katherine Hahn had taken her role and the show itself far beyond the very degrading promo art they developed for it.  NBC OnDemand had the fourth episode the other day, I hope they put the rest on there, as I don't think I'm done with the show, yet.  GRADE:  C-  (Artistically:  B; Ratings Effort:  F)


Whitney should really be working, but it isn't.  It's broad, crass and tonally incongruous with the rest of the NBC Thursday night line up.  I finished one episode and haven't been back.  I was afraid I was going to have to return because NBC picked up a full season of the show.  But then something funny happened.  The premiere had big for NBC numbers (nearly 7 million total viewers) , which fell off in the second week by a considerable margin (22% to 5.3 million).  The third week the ratings sagged a bit (down another 8% to nearly 4.9 million), as did the rest of the night for NBC.  NBC picked up a full season of the show, in part to help soften the blow of cancelling both Playboy Club and Free Agents earlier that week and in part because they rightfully thought they found the bottom rating number for the show.  I became upset as I was afraid I might have to watch another episode later this season.  Then this past Thursday all of NBC's numbers went up--except for Whitney and Prime Suspect (both dropped another 13%), now NBC has to be afraid of finding what the true bottom rating of the show is.  GRADE:  D  (Artistically:  D-; Ratings Effort:  C-)

Returning Dramas     Grade:  C+**
Parenthood is is its usual glowing self, with a tighter focus on the inner workings of the family.  I like the Crosby/Adam business venture and I am intrigued by the return of John Corbett.  The ratings haven't changed much in the last year, which surprises me a bit since it no longer has to go after the same audience as CBS' The Good Wife.  Harry's Law has totally revamped its concept, and added a bunch of new cast members including that always excellent Mark Valley.  It's also NBC's top show on Wednesday for total viewers (9th overall) but 13th overall in the demographic viewers (with even a Wednesday repeat of Whitney beating it in the demos).  Law & Order:  SVU seems to be stumbling a bit with the loss of Christopher Meloni's Stabler--down a million total viewers and off a tad in the demos.  Chuck will premiere on Friday, Oct. 28 to finish out what they say will be their last 13 episodes, which I would have called a gift because the ratings were so, so low.  If an emergency renewal has to come (because NBC is blowing chunks everywhere else), I beg the brass at NBC to let them tell the story they want to tell in the 13 episodes you have ordered.  Bring them back next year for more if you have to.  The show has suffered artistically the last two years when they got an order for more episodes in the middle of their pre-planned season arc.  Those pre-planned arcs have been brilliant--the rest not so much.

Returning Comedies     Grade:  B
Community has been all over the place this season.  The first episode was chaotic and over the top.  The next two episodes dealt too much with "storyline" never Community's strong point, but the last episode dealing with the seven alternate realities was one of the strongest of the series, and one of the funniest shows of the week.  The ratings however had been dreadful.  I don't know how long NBC can keep this cult fave on the air.  Quickly approaching cult status and the NBC chopping block is my favorite comedy on television, Parks and Recreation.  I desperately want to keep watching this show for a long time, but the ratings have to change to do so.  The comic highlights this season:  Tammy 1's "help" with Ron's audit, the triangulation of all Ron's Tammys, Ben's gift to Leslie, Ben teaching Tom and Jean-Ralphio about accounting, the people who "worked" at Entertainment 720 including the welcome return of Detlef Schrempf, Leslie's secret origin, the formation of The Swansons and "Treat Yo'self!".  The Office hasn't missed a beat since Michael Scott (the brilliant and totally under appreciated Steve Carrell) was replaced with Ed Helm's Andy Bernard character.  After several seasons of he and Erin trying to take the Jim and Pam mantle, Andy comes into his own as the new boss, and the writers don't have to change a single storytelling beat; he's as cluelessly self-aware and full of harmless bravado as Michael was.

State of Reality     Grade: C+**
Staying as far away from Wednesday and Thursday reality as you can get, NBC has wisely decided to limit their reality programming to Mondays and Tuesdays.  They were hoping that they could get an established foothold for The Voice this winter by moving the acapella singing group show, The Sing-Off, from holiday programming to regular programming in the fall.  It didn't happen.  Audiences are ignoring the singing competition at almost all costs, which is too bad.  It's not awful and Ben Folds is a great judge of talent, giving concise and insightful criticism.  Last spring, I was shocked that NBC kept two hours of The Biggest Loser on its schedule.  I thought for sure it was going to lose an hour.  It didn't, though it has lost nearly 25% of its audience from last year.  If it weren't for America's Night of Football on Sundays, NBC could just close up shop and walk away.  It delivers top of the week ratings week in and week out.  And it's football, you either love it or don't.  NBC will premiere the news magazine Rock Center on Halloween night.  It will feature Brian Williams and, in a news coup, Ted Koppel.  I assume it will feature the news as well.


Reasons to Watch NBC:  Parks and Recreation, Prime Suspect, Parenthood, Community, Up All Night, The Office

Reasons to Be Hopeful:  Awake, Smash, BFFs, Are You There Vodka?  It's Me, Chelsea, The Voice

Probable Outcomes by End of Season:
  • Prime Suspect will be cancelled before the end of the season.
  • Whitney will be tried out on a new night (Wednesdays) and probably still fail, leading to it not being renewed.
  • I think we (and I use that pronoun liberally) are watching the last 22 episodes of Community, an oftentimes funny and groundbreaking series.
  • Up All Night will be moved to Thursdays where it should have started anyway.   
Unsolicited advice for NBC:
  • Make sure The Voice is ready to go as soon as football is over, and hopefully before American Idol hits.  If it can be two nights a week programming go for it.  Do competition on Mondays and results on Tuesday.
  • Be patient with SmashSmash will follow the Monday episode of The Voice.  When millions turn away because it's a very different kind of singing, that will be okay.  Quality will out.
  • Do an hour of Biggest Loser, and hour of The Voice and Parenthood on Tuesdays.
  • Move Harry's Law and Prime Suspect to Fridays.  You're going to have real estate open there in the winter months.  Let's not waste Awake on Fridays.
  • Do a new 2 hour comedy block on Wednesdays.  Move Whitney there and pair it with the seemingly compatible Are You There, Vodka?  It's Me, Chelsea.  Transplant one other low rated veteran comedy (30 Rock or Parks and Rec) and pair it with Bent for the 8:00 hour.
  • Move the other low rated veteran comedy not on Wednesdays (30 Rock or Parks and Rec) to 8:00 on Thursdays and bench Community for a while this spring to give BFFs a shot.  Move Up All Night to the post-Office slot and launch Awake at 10:00.

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